I decided to base my digipack advert on a similar theme to that used on the digipack so it could be easily recognised and associated back to the band. I copied the same color theme before, only adapting it to make the wording stand out more to attract a readers eye.
I also chose to use the same image used on the outside of my digipack so that it would give one image that reminded fans of the band rather than numerous images. I did, however, edit the image differently encorperating a 'posterized' theme to give the advert a comic edge which is known as something Mumford & Sons often do.
I included aspects from other adverts such as release dates, quotes from magazines and the bands website.
I made sure the languge used was simple, but effective and I think this worked well to portray the image I was trying to present. By encorperating a quote that used taboo language, I think it showed relax in attitude, but also was realistic in what would be said by the quoter.
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